Rekindle my listEvery car you sold is a trade-in waiting to happen.
The buyer from three years ago is at the top of the trade cycle and has not heard from you since the plates came in. The shopper who test drove in April bought nothing, anywhere. Your service lane sees them both every six months and your sales floor never does.
Three groups, all of them already yours.
Past buyers at trade age
Three to five years in, equity built, payments almost done. The easiest "what would it take" conversation you will have.
Shoppers who drove and left
They sat in the car. They were deciding. Nobody followed up after the second day.
Service customers who bought elsewhere
They trust your service desk. Nobody has asked them about the next car.
When: When a model year turns over, around tax refund season, and whenever a buyer crosses the three-year mark.
In your name, about their job, with one easy question.
This is the opener our auto dealership playbook starts from, and the follow-up two days later. Yours gets your name, your crew, and your words.
Opens with the car they bought or drove, in your name.
Never quotes a payment, a rate, an incentive or a trade value.
Books a time with one salesperson or the service desk, not a walk-in.
Sends "do you have this in stock" questions to your team with the thread.
Riverside Motors
Hi Linda, it's Marcus at Riverside Motors. You bought your car from us, and you're coming into the stretch where trade values are at their best. Still happy with it, or starting to look around?
2 days later
Linda, Marcus at Riverside Motors again. If you're curious what yours would bring on trade, our appraiser puts a real number in writing in about 20 minutes, no strings. Want me to hold a time?
Example messages. The names are made up.
What a auto dealership list is usually worth.
Illustrative starting numbers, the same ones our calculator uses for auto dealership. Swap in yours and it recalculates.
Your auto dealership list is still warm. Let's find out how warm.
Fifteen minutes. Bring a rough count of your list and your average job, and we'll show you what it could be worth and how we'd run it.
No pressure. No obligation.