Rekindle my listYour best customers have not been in since the holidays.
The customer who spent four hundred dollars in December has not been back. The special order inquiry from February never came in to pick it up. Your point of sale has their names, their sizes and their last visit. Your email list sends them the same sale as everyone else.
Three groups, all of them already yours.
Top customers who went quiet
The twenty percent who were most of your sales. A personal note, not a blast.
Special orders and fittings that stalled
They asked for something specific. It may be on the shelf right now.
Seasonal buyers before their season
They bought the same thing last year at the same time. Remind them before the competitor does.
When: Six to eight weeks before the season they bought in, and the month a top customer passes ninety days away.
In your name, about their job, with one easy question.
This is the opener our retail playbook starts from, and the follow-up two days later. Yours gets your name, your crew, and your words.
Opens with what they bought or asked about, in your name.
Never invents a discount, a price or stock.
Sets something aside or books a time on the floor.
Sends a return or a problem to the store with the thread.
Maple & Main Mercantile
Hi Linda, it's Tasha at Maple & Main Mercantile. How did the last thing you bought from us work out? If there's anything you've been meaning to come back for, I can have it waiting.
2 days later
Linda, Tasha at Maple & Main Mercantile again. If you'd like a hand choosing, I can set a time on the floor with someone who knows the stock. What day works?
Example messages. The names are made up.
What a retail list is usually worth.
Illustrative starting numbers, the same ones our calculator uses for retail. Swap in yours and it recalculates.
Your retail list is still warm. Let's find out how warm.
Fifteen minutes. Bring a rough count of your list and your average job, and we'll show you what it could be worth and how we'd run it.
No pressure. No obligation.