Every past client is a future listing. The timing is the whole game.
You helped them buy six years ago. They have been thinking about moving for a year. They will list with whoever calls at the right moment, and right now that is nobody. The valuation lead from last fall went quiet the same way.
Three groups, all of them already yours.
Past clients past the five-year mark
Equity built, life changed, kids older. One easy question about their plans.
Valuation and seller leads that stalled
They asked what the home was worth and went quiet. The number has moved since.
Buyers who stopped looking
Priced out, waiting on rates, or just tired. A check-in when something changes.
When: January and the weeks before spring listing season, and whenever a past client crosses an anniversary.
In your name, about their job, with one easy question.
This is the opener our real estate playbook starts from, and the follow-up two days later. Yours gets your name, your crew, and your words.
Opens with the home or the inquiry, in your name.
Never gives a home value, a rate or a market prediction.
Books a call or a visit with an agent.
Stays clear of anything fair housing rules forbid.
Hearthstone Realty
Hi Linda, it's Jordan at Hearthstone Realty. It's been a few years since we closed on your home, and the neighborhood has changed a lot since. Curious where it stands now?
2 days later
Linda, Jordan at Hearthstone Realty again. Even if a move is a year or two out, a 15-minute call with an agent makes the timing clearer. Want me to set one up?
Example messages. The names are made up.
What a real estate list is usually worth.
Illustrative starting numbers, the same ones our calculator uses for real estate. Swap in yours and it recalculates.
Your real estate list is still warm. Let's find out how warm.
Fifteen minutes. Bring a rough count of your list and your average job, and we'll show you what it could be worth and how we'd run it.
No pressure. No obligation.