Rekindle my listPast guests are your cheapest booking. Nobody is asking them back.
The family who stayed last summer is planning this summer somewhere else because somewhere else sent a note. The couple who asked about a wedding block went quiet after the proposal. Your property management system has every one of them.
Three groups, all of them already yours.
Past guests at the same season
They came in July. It is May. A warm note beats a third-party ad every time.
Event and group inquiries that stalled
Weddings, reunions, corporate blocks. They asked, they got a quote, they are still comparing.
Guests who left a comment card
They told you what they liked. Tell them it is still here.
When: Eight to twelve weeks before the season they stayed in, and the month after an event inquiry goes quiet.
In your name, about their job, with one easy question.
This is the opener our hospitality playbook starts from, and the follow-up two days later. Yours gets your name, your crew, and your words.
Opens with their stay or their inquiry, in your name.
Never quotes a rate, an upgrade or availability it was not given.
Sets dates with the desk or a call with your events team.
Sends a complaint about a past stay to a manager with the thread.
The Pine Harbor Inn
Hi Linda, it's Sofia at The Pine Harbor Inn. The season you stayed with us is coming back around, and we'd love to have you again. Are you planning a trip this year?
2 days later
Linda, Sofia at The Pine Harbor Inn again. The best rooms for that week go early. I can have the desk hold dates now and you can firm them up later. What dates are you thinking?
Example messages. The names are made up.
What a hospitality list is usually worth.
Illustrative starting numbers, the same ones our calculator uses for hospitality. Swap in yours and it recalculates.
Your hospitality list is still warm. Let's find out how warm.
Fifteen minutes. Bring a rough count of your list and your average job, and we'll show you what it could be worth and how we'd run it.
No pressure. No obligation.