Rekindle my listYour guests loved it. Then they forgot to come back.
The guest who booked a massage in March felt wonderful walking out and has not been back. The gift card bought in December is in a drawer. The package with two facials left is expiring. Nobody picked another spa. The calendar just stopped asking.
Three groups, all of them already yours.
First visits that never became a second
The second visit is the one that makes a regular. A warm note at the right week.
Packages and gift cards with value left
Already paid for. The easiest booking you will ever make.
Inquiries that never booked
They asked about a service and a price and went quiet.
When: Four to eight weeks after the last visit, before the holidays and Mother's Day, and the month before a package expires.
In your name, about their job, with one easy question.
This is the opener our day spa playbook starts from, and the follow-up two days later. Yours gets your name, your crew, and your words.
Warm and personal, in the spa's voice, with no health or skin advice in a text.
Offers times with the therapist they saw last.
Keeps package and gift card balances with the desk.
Routes a concern about a treatment to a person right away.
Willow Day Spa
Hi Linda, it's Mia at Willow Day Spa. It's been a few months since your last visit, which is about when it starts to feel like it never happened. Want me to book you with the same person?
2 days later
Linda, Mia at Willow Day Spa again. If there's a package or a gift card with your name on it, it's still good. Want me to find you a time this week?
Example messages. The names are made up.
What a day spa list is usually worth.
Illustrative starting numbers, the same ones our calculator uses for day spa. Swap in yours and it recalculates.
Your day spa list is still warm. Let's find out how warm.
Fifteen minutes. Bring a rough count of your list and your average job, and we'll show you what it could be worth and how we'd run it.
No pressure. No obligation.