Every water heater you have seen is a year closer to going.
The customer whose faucet you fixed three years ago has a ten-year-old water heater in the basement and no idea. The repipe you quoted last spring is still a quote. Your invoices know every address and every fixture. Nobody is reading them.
Three groups, all of them already yours.
Water heaters at the age they fail
Eight to twelve years in. You have the install date or the first visit date. That is a reason to ask, not a pitch.
Estimates that went quiet
Repipes, remodels, sewer lines. Quoted, never scheduled. The problem did not fix itself.
One-visit customers
They called once in a panic, paid, and forgot your name. A warm note before the next cold morning.
When: The weeks before the first freeze, and whenever a water heater on your list crosses year eight.
In your name, about their job, with one easy question.
This is the opener our plumbing playbook starts from, and the follow-up two days later. Yours gets your name, your crew, and your words.
Opens with the job you did, in your name.
Never guesses a price or promises what insurance or a home warranty pays.
Takes a leak or no hot water seriously and books the soonest visit.
Sends a sewer backup straight to your phone live.
Clearwater Plumbing
Hi Linda, it's Danny with Clearwater Plumbing. We did the plumbing work at your place, and most water heaters start to go between years eight and twelve, usually on a cold morning. Do you know how old yours is?
2 days later
Linda, Danny at Clearwater Plumbing again. A water heater check takes about 20 minutes, and the tech tells you straight whether it has years left or it's time to plan. Want me to find you a time this week?
Example messages. The names are made up.
What a plumbing list is usually worth.
Illustrative starting numbers, the same ones our calculator uses for plumbing. Swap in yours and it recalculates.
Your plumbing list is still warm. Let's find out how warm.
Fifteen minutes. Bring a rough count of your list and your average job, and we'll show you what it could be worth and how we'd run it.
No pressure. No obligation.